Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on October 30, 2025 16:16 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 368311374 series 2844173
Content provided by Richard Bliss. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Richard Bliss or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode of Digital-First Leadership, Richard’s guest is Jeff Tarran, the COO of Gunderson Direct, one of the US's largest independent direct mail agencies. For over 25 years, he's helped businesses of all sizes, from startups to Fortune 500 companies, start and grow successful mail programs. Today's discussion with a co-author of The Most Amazing Marketing Book Ever emphasizes crafting compelling offers and calls to action and optimizing landing environments for customer research. They also explore the unique advantages of direct mail, such as its engagement of eye-hand coordination and its ability to complement digital media to make products feel more real. Tune in to this episode of Digital-First Leadership to hear Jeff Tarran's expert insights on the power of personalized direct mail.
Jeff wrote chapter 21 of The Best Marketing Book Ever, called Building Your Business With Direct Mail
Host: Richard Bliss
Guest: Jeff Tarran
Purchase The Most Amazing Marketing Book Ever
Podcast Manager: Kimberly Smith
48 episodes
