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As the United States confronts an ever-changing set of international challenges, our foreign policy leaders continue to offer the same old answers. But what are the alternatives? In None Of The Above, the Eurasia Group Institute for Global Affairs' Mark Hannah asks leading global thinkers for new answers and new ideas to guide an America increasingly adrift in the world. www.noneoftheabovepodcast.org
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Combining Influencer Content with Paid Media Strategy with Nicole Dunger and Ryan Davis People First
Manage episode 520593894 series 1171999
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Nicole Dunger, Vice President of Growth, and Ryan Davis, CEO of People First, highlight the value of integrating influencer content into paid media strategies, a practice becoming more common in the political and advocacy space. The use of micro-influencers is key for state and local races, and the paid amplification can promote authentic voices to hard-to-reach voters. Campaigns are planning their influencer strategies earlier in the campaign cycle and effectively using creator content to inform messaging to a broader audience.
We talk about:
- The common practice of commercial brands to use creator content in paid advertising
- Why micro-influencers with 5,000-50,000 followers are the sweet spot for congressional races
- Measuring ROI from influencer campaigns
- Learning to cede creative control to influencers, trusting them to know how best to communicate to their followers
#PeopleFirst #Influencers #InfluencerCampaigns #InfluencerMarketing #PoliticalCampaigns #DigitalCampaigns #VoterOutreach #Election2026
107 episodes
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