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As the United States confronts an ever-changing set of international challenges, our foreign policy leaders continue to offer the same old answers. But what are the alternatives? In None Of The Above, the Eurasia Group Institute for Global Affairs' Mark Hannah asks leading global thinkers for new answers and new ideas to guide an America increasingly adrift in the world. www.noneoftheabovepodcast.org
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Josh Justice, CEO of Peerly, highlights the new Video in Motion technology, an evolution of their previous HD video texting service. This next-generation tool allows for sending 4K high-resolution video to voters' phones via text message, bypassing the limitations of MMS protocols. This is a direct-to-voter messaging model that Josh argues is superior to traditional OTT and CTV advertising because it delivers a measurable interactive experience directly to voters.
Josh and I talk about:
- The integration of AI for video captions and thumbnails using AMP AI to handle replies that text campaigns generate
- The benefits of delivering messages directly to a voter's phone versus paid advertising
- The value of the robust real-time metrics tracking 64 different points of engagement
- Need for campaigns to take a mobile-first strategy to meet voters where they are in motion and not just sitting in front of a screen
#Peerly #VideoInMotion #CampaignTech #PoliticalInnovation #DigitalOutreach #VoterEngagement #MobileStategy
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