In this episode of the Digital Public Relations Podcast hosts Busola, Alex, and Sandy explore how Taylor Swift’s Life of a Showgirl era fuses personal storytelling with digital PR, from her Travis Kelce engagement reveal to smart podcast and social media tactics. 0:00 – 0:35: Intro 0:36 – 2:20: Engagement Announcement Strategy 2:21 – 5:00: Fan Involvement and Easter Eggs 5:01 – 7:40: Cross-Fanbase and Media Power 7:41 – 10:15: Authentic Storytelling and Two-Way Communication 10:16 – 12:30: Social Media’s Role in the Campaign 12:31 – 14:15: Classroom Connection & Takeaways 14:16 – 15:00: Closing & Outro Resources: Breakenridge, D. (2012). Social Media and Public Relations: Eight New Practices for the PR Professional. Pearson Education. Smith, R. D. (2023). Strategic Planning for Public Relations (6th ed.). Routledge. Marwick, A., & Boyd, D. (2011). To See and Be Seen: Celebrity Practice on Twitter. Convergence: The International Journal of Research into New Media Technologies, 17(2), 139–158. www.billboard.com/music/music-news…cord-1236052814/ www.businessinsider.com/taylor-swift-…-promo-2025-8 www.billboard.com/music/pop/swifti…wift-1235846630/