In Episode 95 of the Digital Velocity Podcast, Erik Martinez sits down with Kristin Chambers — social media strategist, agency owner, and founder of Meerkat Media Group — to explore artificial intelligence and its role in social media marketing.

With over a decade of experience helping brands navigate the rapidly evolving digital marketing landscape, Kristin shares where human creativity must stay in the loop to build trust and brand loyalty.

Listeners will learn: • How AI personalization is changing what users see — and why authenticity still wins • The real-world benefits and limits of AI-generated copy, images, and social ads • Practical steps for training AI tools on your brand voice while keeping content genuine • How to balance automation and human oversight to build trust in an era of misinformation

Kristin also offers tactical advice for marketers and small teams on batching content, using tools like Canva, ChatGPT, and Hey Orca, and developing a responsible AI policy that empowers creativity rather than replacing it. Her key takeaway: use AI as an accelerator, not a substitute — because the brands that stay authentic will be the ones audiences trust most.

For direct-to-consumer marketers and digital brand leaders, this episode offers a roadmap to navigate the future of AI-powered social media with clarity, strategy, and heart.