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Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
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A conversation with Tim Woodall, the former Director of Marketing at The Philharmonia, and the current Head of Direct to Consumer Marketing at independent publishing house, Faber and Faber.
It was interesting to hear Tim's reflections on what the publishing world could learn from the arts, and vice-versa, the value of clear priorities, the lessons he learned through developing and launching a new subscription product, the importance of brand-building, and loads more.
Chapters
1. Setting The Stage (00:00:00)
2. Tim’s Path From Arts To Publishing (00:02:10)
3. Arts Vs Commercial: How Marketing Differs (00:05:15)
4. Clarity, Priorities, And Being Lean (00:09:50)
5. Who Does What: Roles And Turf (00:15:20)
6. Brand Building Versus Selling Now (00:20:58)
7. Distinctiveness And Audience Focus (00:27:10)
8. Designing Faber’s Poetry Subscription (00:31:40)
9. Flexibility, UX, And “Layering Value” (00:37:20)
68 episodes
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