Episode 57 of the Digitalization Tech Talks podcast dives deep into the transformative power of digital twins in industrial manufacturing. This two part episode, featuring Alex Duchak, COO of PowderCoil Technologies, explores how digital twin technology is revolutionizing powder coating for steel and aluminum. From LiDAR (Light Detection and Ranging) scans and physics-based modeling to real-time event logging and predictive analytics, Alex shares how PowderCoil is turning innovation into scalable, measurable impact. With benefits ranging from process optimization and sustainability to carbon modeling and operational efficiency, this episode offers a compelling look at how digital twins are reshaping the future of manufacturing.

Co-hosts Don Mack and Jonas Norinder guide the conversation, highlighting the real-world value of digital transformation. Whether you're just starting your digital transformation journey or looking to scale your existing efforts, Episode 57 delivers practical advice, lessons learned, and a peak into the future. Tune in to part 1 to discover how PowderCoil is orchestrating a smarter, more resilient future, and why digital twins are no longer just a concept—they’re a competitive advantage. And be sure to check out part 2!

Show Notes:

• Website: Powdercoil Technologies (https://www.powdercoil.com/)

• Website: Outperform your competition with a comprehensive Digital Twin (https://bit.ly/3IwBk1p)

• Video: Realize LIVE 2025 (https://bit.ly/3KgE6IB)

• Video (Siemens): Siemens unveils breakthrough innovations in industrial AI and digital twin technologies at CES 2025 (https://bit.ly/41YttQN)

• Event link: Your invitation to join us at Semicon West (https://sie.ag/p5GpM)

Contact Us:

• Alex Duchak ([email protected] and linkedin.com/in/aduchak)

• Don Mack ([email protected] and linkedin.com/in/don-mack)

• Jonas Norinder ([email protected] and linkedin.com/in/jonasnorinder)