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How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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In this episode of Digitally Curious, host Andrew Grill sits down with Gill Switalski, CEO of Infrared Kinetics, to explore how cutting-edge infrared technology is revolutionising real-time tracking and data precision - not just in motorsport, but across a host of industries.
Gill shares her journey from corporate lawyer to tech innovator, describing how curiosity, intellectual property expertise, and strategic partnerships have driven Infrared Kinetics’ success.
Together, we dive into:
- The role of digital twins in bridging the physical and virtual worlds
- Why GPS is no longer sufficient and how infrared tech delivers robust, interference-proof data, even under extreme conditions
- How the company’s miniature, powerful tracking emitters are opening motorsport and STEM education to a global audience
- Real-world applications in smart cities, railways, defence, logistics, and the world’s first precision drone delivery
- Ways the business model is transforming revenues for sporting circuits and offering new opportunities in gaming, advertising, and sports betting
- Gill's vision for infrastructure that makes society safer, more efficient, and more inclusive
More information
Thanks for listening to Digitally Curious. You can buy the book that showcases these episodes at curious.click/order
Your Host is Actionable Futurist® Andrew Grill
For more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com
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Chapters
1. Meet Jill And The Mission (00:00:00)
2. Motorsport As The Ultimate Proving Ground (00:02:42)
3. Why Infrared Instead Of GPS (00:04:10)
4. Digital Twin And Ghost Car Explained (00:06:20)
5. How The System Is Deployed (00:08:33)
6. Safety, Stewarding And Zero Latency (00:12:00)
7. Beyond Racing: Drones, Rail And Cities (00:15:20)
8. Data Efficiency And Reliability (00:20:30)
9. IP Strategy And Building Mallory Park (00:22:30)
10. Dell Partnership And Go-To-Market (00:25:00)
106 episodes
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