In this episode, Cinthia sits down with Arielle Moody, founder of Mama Sol, a clean beauty brand born from her own journey of motherhood and passion for safe, effective skincare. Arielle shares how a simple frustration during pregnancy turned into a thriving business now featured in over 65 luxury spas and resorts across the U.S.

Together, we explore:

• The story behind Mama Sol — how Arielle went from researching safe products during pregnancy to creating her own brand with expert chemists.

• What it was like to grow from word-of-mouth sales to becoming a leader in the clean beauty space with a strong digital presence.

• How SEO and PPC became game-changers for Mama Sol, including a 70% growth in SEO traffic and 42% growth in SEO-driven revenue over the past year.

• Why visibility isn’t just about numbers — it’s also about building confidence, showing up on podcasts, and preparing for big opportunities like QVC.

• The value of collaboration, flexibility, and integrity when working with a marketing agency.

• Why investing in SEO early gave Mama Sol the clarity and strategy to scale sustainably.

Arielle also opens up about what it feels like to work with Digital Bloom IQ, what has surprised her most about SEO, and the one thing that now feels possible for her business that once felt out of reach.

Connect with Mama Sol Website: shopmamasol.com

Instagram: @shopmamasol

Find Mama Sol at luxury spas nationwide + Grove Collaborative

Voice Over, Mixing and Mastering Credits:

L. Connor Voice - [email protected]

Lconnorvoice.com

Music Credits:

Music: Kawaii! - Bad Snacks

Support by RFM - NCM: https://bit.ly/3f1GFyN