In this episode, we dive deep into the world of advertising with Ryan Chute, a seasoned expert in helping small businesses elevate their brand and marketing strategies. Discover the transformative journey from retail to global marketing expertise, and how a pivotal moment at the Wizard Academy reshaped his approach to branding and sales activation.

We explore the enduring value of radio advertising and debunk the myth that it's a relic of the past. Ryan shares his affinity for home service contractors, highlighting their relational mindset and the importance of building trust through empathy and competence.

Learn about the three key components of effective marketing: brand messaging, sales activation, and presence, and how to integrate them for maximum impact. Whether you're a small business owner looking to scale or a contractor seeking better quality leads, this episode is packed with insights to help you thrive in any economic climate.