Welcome to Episode 10 of our Dirty South Security podcast series, where we dive deep into the world of marketing within the cybersecurity industry, especially in the context of RSA 2025. In this episode, we tackle some of the most pressing and controversial topics in the field:
Topics Covered:
AI Misrepresentations at RSA and Beyond
Explore the practice of misrepresenting AI solutions in today's industry. We discuss how these misrepresentations impact trust and the overall landscape of cybersecurity.
Marketing Investments: What Works, What Doesn't
Get insights into foundational marketing strategies. We share hot takes on what marketing investments yield the best returns and which ones fall flat.
Pay-to-Play Models
Uncover the dubious paid models that taint the integrity and authenticity of products, people, or services in cybersecurity. We examine how these models affect the industry's credibility.
Join us for an honest and insightful discussion that aims to shed light on the truths and myths of marketing in cybersecurity.
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// ABOUT VERSPRITE //
VerSprite is a leader in risk-based cybersecurity services and PASTA threat modeling, enabling businesses to improve the protection of critical assets, ensure compliance, and manage risk. Our mission is to help you understand and improve your organization’s cybersecurity posture. With cyberattacks increasing in number and sophistication daily, it is crucial to protect your organization’s assets, protect your clients, and maintain the same, excellent reputation and trust you have worked hard to build. We believe that an integrated approach will result in better and more cost-effective security practices and business outcomes.