Guillaume Fau (aka Paris Pinball Addict) joins us to break down the global pinball scene and we don’t hold back. We talk pinball ambassadorship, international markets, and the step-by-step process this industry should be following when announcing and releasing games. With years of large-scale marketing experience, Guillaume lays out how transparency and better communication could fix a lot of what’s broken in the current pinball hype cycle.

00:00:00 - Intro

00:00:30 - Hello Paris Pinball Addict.

00:01:00 - Topics For The Podcast!

00:03:10 - Why Pinball Needs 'Ambassadors'

00:03:50 - Shut Up Laundry

00:04:10 - Guillaume works in market analysis.

00:05:00 - Pinball History Lesson

00:06:40 - Speaking Freely About Pinball Marketing / PR Background

00:08:50 - What's Wrong With Pinball Marketing

00:17:00 - Pinball markets have changed over the years. How games are marketed does too.

00:18:30 - Analysis - @PinballBrothers and @SpookyPinball

00:21:00 - A Warm Up To The Big List Of How To Market a Pinball Machine

00:32:40 - ok... Lets breakdown the proper steps of releasing a pinball machine from start to finish.

00:33:20 - Guillaume says nice stuff about @BoFPinball

00:37:00 - Step 1 - Coordinate Your Launch and Don't Be Afraid To Delay Games Within Budget.

00:38:40 - Step 2 - Announce What Upcoming Titles Are Months Before Release

00:40:40 - Transparency time! I'm @dirtypoolpinball working at Barrels Of Fun

00:41:10 - Step 3 - Make an Amazing Marketing Video / Flyers / Social MediaTake Over and Coordinate The Delivery.

00:50:30 - Step 4 (not 5) - Get The Game In The Hands Of People That Can Showcase It At It's BEST.

00:52:00 - Step 5 (not 6) - Game Support Post Launch, and Keeping Consumer Faith.

00:55:50 - Step 6 - Widescale Testing Games With Real People - Under NDA.

00:58:20 - @IEPinball is an alien, and only sassy when he's on my stream.

01:00:28 - Distributors that break NDA's need to be held accountable. @PinballBrothers

01:02:18 - Lets Talk About Harry Potter and @JerseyJackPinball

01:05:00 - Pinball 'influencers' need to give honest feedback on games.

01:07:00 - What's the other side of this? We need a manufacturer to step up.

01:10:15 - Trade show conversations vs marketting conversations.

01:12:04 - @BoFPinball has entered the chat. (Literally)

01:13:00 - ⁨PPA talks about the Labrynth launch

01:16:04 - ⁨@NudgeMagazine has entered the chat

01:18:34 - Is announcing games more complicated than it seems?

01:22:44 - Teaser / Trailer 1 / Trailer 2 / Release.

01:27:49 - Code updates need transparency

01:28:51 - @sternpinballinc pulling the plug on @DEADFLIP 's update about xmen

01:31:35 - ⁨IP purchasing is a limited timeframe

01:35:14 - Pinball criticism on design needs to have a constructive foundation

01:40:25 - Adding ballsaves is not how to fix design problems

01:45:35 - Stand up against predatory DLC monetization

01:49:21- Locking content behind expensive toppers is ... awful

01:52:50 - Thank you Guillaume!

01:54:35 - The Raven Thing...

01:56:20 - Top 3 Pins?

01:58:48 - Upcoming stuff from Paris Pinball Addict? Go Follow!

Praise the Great Pyramid

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