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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, Jeremy Hills delves into the psychology behind effective selling, emphasising the importance of understanding customer emotions and genuine needs. He highlights common pitfalls in sales interactions, such as the rush to close without adequately addressing the customer's real requirements. Jeremy advises on asking deeper questions to uncover emotional motives and shifting the sales mindset from merely closing to genuinely helping customers make informed decisions. The discussion underscores the significance of building rapport and trust, and how addressing the emotional aspects of sales can lead to higher closing rates and long-term customer relationships.
00:00 Introduction to Sales Psychology with Jeremy Hills
00:51 Understanding Customer Needs
02:57 The Importance of Emotional Connection
05:05 Handling Objections Effectively
09:14 Building Long-Term Relationships
13:18 Conclusion and Next Steps
18 episodes
