Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Jonathan Stark. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Stark or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Jason Lengstorf - Navigating the Transformation of the Video Production Business

56:43
 
Share
 

Manage episode 481440867 series 1402008
Content provided by Jonathan Stark. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Stark or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Jason Lengstorf, founder of Code TV, joined me on Ditching Hourly to share how he is successfully navigating the transformation of the video production business.

Jason's Links:

AI Summary:

In this episode of Ditching Hourly, Jonathan Stark is joined by Jason Lengstorf, founder of Code TV, to explore the current landscape of the video production industry, especially within the tech sector. Jason shares insights into his career journey from being a web engineer to running a successful video production business for tech companies. The discussion delves into industry transitions, the significance of genuine community engagement, the crucial role of video in marketing campaigns, and strategies for delivering measurable ROI. Jason also offers practical advice for video production professionals on pricing their services, specializing in niches, and maintaining consistency to build a strong client base.

Chapters:

  • (00:00) - Introduction and Guest Welcome
  • (00:08) - Jason Langsdorf's Background
  • (00:47) - The State of the Video Production Industry
  • (02:52) - Strategic Video Production
  • (09:38) - Top of Funnel Growth Strategies
  • (16:26) - Jason's Approach to Video Production
  • (23:47) - Specialization and Niche Market
  • (28:44) - Measuring Campaign Effectiveness
  • (29:37) - The Importance of Patience and Follow-Through
  • (30:13) - Qualitative Metrics and Social Listening
  • (30:36) - The Value of Organic Mentions
  • (31:14) - Case Study: Microsoft's Image Transformation
  • (33:54) - Challenges in Sales Processes
  • (39:34) - The Power of Consistency in Content Creation
  • (42:59) - Outsourcing Video Production
  • (44:49) - Finding Your Niche and Adding Value
  • (53:15) - The Journey to Success
  • (55:40) - Conclusion and Resources

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!

  continue reading

369 episodes

Artwork
iconShare
 
Manage episode 481440867 series 1402008
Content provided by Jonathan Stark. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Stark or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Jason Lengstorf, founder of Code TV, joined me on Ditching Hourly to share how he is successfully navigating the transformation of the video production business.

Jason's Links:

AI Summary:

In this episode of Ditching Hourly, Jonathan Stark is joined by Jason Lengstorf, founder of Code TV, to explore the current landscape of the video production industry, especially within the tech sector. Jason shares insights into his career journey from being a web engineer to running a successful video production business for tech companies. The discussion delves into industry transitions, the significance of genuine community engagement, the crucial role of video in marketing campaigns, and strategies for delivering measurable ROI. Jason also offers practical advice for video production professionals on pricing their services, specializing in niches, and maintaining consistency to build a strong client base.

Chapters:

  • (00:00) - Introduction and Guest Welcome
  • (00:08) - Jason Langsdorf's Background
  • (00:47) - The State of the Video Production Industry
  • (02:52) - Strategic Video Production
  • (09:38) - Top of Funnel Growth Strategies
  • (16:26) - Jason's Approach to Video Production
  • (23:47) - Specialization and Niche Market
  • (28:44) - Measuring Campaign Effectiveness
  • (29:37) - The Importance of Patience and Follow-Through
  • (30:13) - Qualitative Metrics and Social Listening
  • (30:36) - The Value of Organic Mentions
  • (31:14) - Case Study: Microsoft's Image Transformation
  • (33:54) - Challenges in Sales Processes
  • (39:34) - The Power of Consistency in Content Creation
  • (42:59) - Outsourcing Video Production
  • (44:49) - Finding Your Niche and Adding Value
  • (53:15) - The Journey to Success
  • (55:40) - Conclusion and Resources

The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.

Hope to see you there!

  continue reading

369 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play