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Marketing strategy is more than social media campaigns—it's about solving real customer problems. In this episode of the DO GOOD X podcast, hosts Kimberly Daniel and Stephen Lewis welcome business consultant and cancer survivor Kyra Barker, who shares her expertise in marketing fundamentals and brand building. Kyra emphasizes that effective startup marketing begins with understanding the customer journey, conducting thorough situational analysis, and doing proper user research before launching products or services. She discusses how entrepreneurs can identify customer pain points, choose the appropriate marketing channels, and create marketing communications that resonate at each stage of the buyer's journey—from awareness to retention.
What You Will Learn in this Episode:
✅ How to conduct a comprehensive situational analysis, including SWOT and PESTLE frameworks, to understand the business environment before launching your product development strategy.
✅ The importance of user research and identifying whether you're building a "vitamin" or "painkiller" that addresses genuine customer pain points in your target audience.
✅ How to align your content marketing with each stage of the customer journey—from information search and awareness through consideration, decision, and customer retention—rather than focusing solely on promotional content.
✅ When to hire a marketing consultant and what qualifications to look for, including expertise in the four Ps of marketing: product, place, price, and promotion, not just business growth tactics.
Join the DO GOOD X Community to access resources, connect with purpose-driven entrepreneurs, and grow your impactful business with intention.
TIMESTAMPS:
00:00 Intro: Taking a holistic approach to a purpose-driven entrepreneurship
05:06 Essential marketing fundamentals, including situational analysis, SWOT, and PESTLE frameworks for startup marketing
07:33 Understanding customer pain points and the difference between building a "vitamin" versus a "painkiller" solution
10:44 How to stand out in content overload by aligning marketing communications with the customer journey stages
14:22 Choosing effective marketing channels by asking customers where they consume media and spend time
15:16 What to look for when hiring a marketing consultant and avoiding cookie-cutter strategies
KEY TAKEAWAYS:
💎 True marketing strategy starts with comprehensive marketing fundamentals—conducting a situational analysis (SWOT) and PESTLE analysis to understand political, economic, social, technological, legal, and environmental factors affecting your business environment before diving into campaigns.
💎 Successful brand building requires deep user research to determine if you're solving real customer pain points (a painkiller) versus creating a nice-to-have product (a vitamin), then matching your content marketing to each stage of the customer journey from awareness to customer retention.
💎 When selecting marketing channels and hiring a marketing consultant, focus on fundamentals over trends—choose platforms where your target audience actually spends time, and work with strategists who understand the four Ps of marketing (product, place, price, promotion) rather than just social media tactics.
ABOUT THE GUEST:
Kyra Barker is a business strategist, cancer survivor, and advocate for achieving success without sacrificing well-being. With over 15 years of experience in marketing and business, she's a trusted advisor to corporate leaders and entrepreneurs. Her battle with stage 3 rectal cancer fuels her mission to promote holistic success through Work Well Blend, an approach emphasizing physical activity, nutrition, rest, and creativity. As a speaker, Kyra shares candid insights about her journey and valuable business lessons.
RESOURCES MENTIONED:
DO GOOD X Start Up Accelerator
Connect with Hosts:
DO GOOD X, Kimberly Daniel, Stephen Lewis, Entrepreneurs, Purpose-Driven Business, Marketing Strategy, Marketing Fundamentals, Brand Building, Startup Marketing, Customer Journey, Situational Analysis, User Research, Customer Pain Points, Marketing Channels, Marketing Communications, Kyra Barker, Business Strategy, SWOT Analysis, PESTILE Analysis, Customer Base, Target Audience
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