In this powerful conversation, I sit down with my client and friend Abby Strong, the owner of Auntie Abby’s Professional Pet Sitting Service in Des Moines, Iowa. Over the past six years, Abby has transformed her business from a solo operation into a thriving, multi-employee pet care company serving hundreds of clients, and she’s done it with incredible intentionality, heart, and leadership, and is scaling rapidly to the 7 Figure mark in her pet care business.

We talk about what it really takes to scale while staying true to your values, the fear and freedom of letting go of old business models, and how to navigate massive change without losing your “why.” Abby shares the pivotal decisions that propelled her forward, from ending overnight services to transitioning her team from contractors to employees, and what that journey has taught her about courage, burnout, leadership, and trust.

✨ Key Takeaways

• How embracing discomfort can spark powerful business transformation

• Why narrowing your focus can actually accelerate growth

• What shifting from contractors to employees taught Abby about leadership

• How to protect yourself and your team from burnout in a high-demand industry

• The importance of community and connection for long-term success

💡 Whether you’re an early-stage pet care business or scaling past six figures, Abby’s story offers wisdom, warmth, and inspiration for the road ahead.

🎧 Listen on Apple Podcasts, Spotify, or wherever you tune in.

-M