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Everyone has a dream. But sometimes there’s a gap between where we are and where we want to be. True, there are some people who can bridge that gap easily, on their own, but all of us need a little help at some point. A little boost. An accountability partner. A Snooze Squad. In each episode, the Snooze Squad will strategize an action plan for people to face their fears. Guests will transform their own perception of their potential and walk away a few inches closer to who they want to become ...
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“If Plan A is meaningful enough, there should not be a Plan B and a Plan C.”
Martha Hoover joins me for a wide-ranging, candid convo on vision, hospitality, change, and unapologetically starting your “second rodeo.” We talk about building something distinctive, even if the world isn’t ready for it, parenting and businesses growing up like “twins,” learning to say "no", and why perfection is a trap. Martha shares stories—from sexism at the bank to learning stick shift in one afternoon—that show how courage, clarity, and follow-through beat “shoulda-coulda-woulda” every time.
In this episode, we cover:
Hospitality is its own “superpower”: making people feel truly welcomed in your sacred spaces
Creating what you wanted—and trusting others want it, too
Change as the only constant (and how to lean into it)
Energy budgeting: non-negotiables, boundaries, and saying no without guilt
Parenting, business, and growth on parallel timelines
Ageism, relevance, and launching a “Second Rodeo” in your 70s
Failing with joy, learning publicly, and persisting without a Plan B
3 Key Takeaways
Define and defend your non-negotiables. Write them down, communicate them, and hold them—because expectations go both ways.
Change isn’t the enemy—resistance is. Treat pivots as progress: if something doesn’t work, you’ve learned… and you can change again.
Commit to Plan A. When the goal matters, ditch the escape hatches. Commitment calms the noise and focuses your energy.
Links & Mentions
- Martha Hoover on Instagram
- Martha’s MSH Collective: helping women thrive in life and business
- A Longer Table (Formerly known as the Patachou Foundation)
The Mother Load by Sarah Hoover (audiobook recommended)
“Learning How to Surf” short film (Hurley) — a blueprint for learning anything
Connect with Danielle:
If this episode made you braver about your next chapter, share it with a friend and subscribe, so you don’t miss the next conversation.
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