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The Unshakeables podcast from Chase for Business and iHeartMedia's Ruby Studio dives into the unbelievable “What are we gonna do now?” moments that changed everything for small business owners. From mom-and-pop coffee shops to auto-detailing garages, every small business owner knows that the journey is full of the unexpected. A single make-or-break experience can change the course of your business forever. Those who stand firm in their resolve have a special name. We call them The Unshakeabl ...
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In this episode of Don’t Depend on Daddy, we dive into the neuroscience of dopamine and how influencer culture rewires our brains for constant desire. From endless scrolling to impulse shopping, we explore the slot machine psychology behind why we crave novelty, how social proof keeps us stuck in the loop, and what it really takes to break free.
You’ll learn:
👉🏻 What dopamine actually is and how it shapes desire
👉🏻 Why social media makes us buy things we don’t need
👉🏻 How to rewire your brain for focus and contentment
👉🏻 Simple tools to build awareness, set spending boundaries, and reclaim your attention
TIMESTAMPS:
0:00 — Intro + housekeeping
3:45 — The dopamine loop and why we’re addicted to our phones
7:30 — The slot machine effect of social media
10:00 — How influencer culture fuels desire
13:00 — Rewiring your brain: awareness & boredom
15:00 — Social proof bias and why we copy influencers
18:30 — The illusion of belonging online
21:30 — The rise of in-app shopping and impulsive buying
26:00 — Comparison, identity, and the cost of “keeping up”
28:30 — How to break the dopamine loop and spend mindfully
35:00 — Final tips for rewiring habits and reducing consumption
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