What happens when you inflate your firm's numbers in a press release?

Jimmy Moock, Managing Partner at StreetCred, has a simple answer: reporters will check, you'll get caught, and the damage will spread fast. In this episode, Jimmy and host Kelly Waltrich cut through the noise to reveal what actually makes news in financial services and what should stay in the drafts folder.

Kelly and Jimmy cover:

00:00 – How Kelly and Jimmy met during their Orion days

01:32 – The client-PR dynamic

04:36 – The Fosberry Flop: Eric Clark's thought leadership genius

08:38 – Has fintech innovation news been replaced by M&A headlines?

11:35 – AI fatigue: Are reporters over it or just more skeptical?

14:47 – What people think is news (but isn't)

15:13 – New hire announcements: When they matter and when they don't

19:41 – Being first vs. being an option in enterprise deals

21:14 – Event announcements: User conferences vs. trade shows

24:25 – Dropping news at events and fighting for attention

27:32 – Jimmy's personal "Don't Do That": The Wu-Tang Clan email incident

31:29 – The big Don't Do That: Never lie or inflate numbers to reporters

33:32 – Why the ADV is easily checked and credibility is everything

35:17 – Kelly's reminder: The world is too small for even little lies

36:26 – Jimmy's final advice: What to look for in a PR firm

37:57 – The power of great PR and marketing working together

About Our Guest

Legend has it that during Jimmy’s public relations internship during the summer of 1998 he landed a client on CNBC’s “Power Lunch” during his first week on the job. He spent the following six years in the fast-paced, high energy, creative New York City public relations environment where he worked closely with numerous C-level executives on their business communications initiatives. Clients ranged from Fortune 500 conglomerates to dotcom start-ups that focused on everything from consumer finance to broadcast television cameras to content delivery. He even launched one of the first DVD recorders in case anyone still uses one of those. For each client, Jimmy was responsible for publicizing multiple launches, product lines or service offerings while also aiding in the overall enhancement of his clients’ communications needs and objectives.
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