Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 520425039 series 3645739
Content provided by Carl-Erik Michalsen Moberg. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Carl-Erik Michalsen Moberg or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
What is the real impact of American investment on English football, and how are clubs adapting to a changing sponsorship landscape? For answers, we turn to a man who has seen it all from the inside: Ian Dutton, UK Managing Director of Sporting Group International.
In this episode, new co-host Clare Kenny sits down with the former Birmingham City FC Managing Director to discuss his 17-year journey at the club, the cultural shifts under new ownership, and his move to the global agency SGI. We dig into the long-term goals of US owners, the future of the independent regulator, and where the real commercial growth opportunities lie for UK and Irish sport.
Highlights from the conversation:
- The American Wave: Why US investors are drawn to English football and what their long-term objectives are beyond the balance sheet.
- Cultural Shifts: A firsthand account of the monumental changes in communication, transparency, and fan relations that new ownership can bring.
- From Club to Agency: The transition from running a club to building global partnerships and what it takes to succeed on both sides of the table.
- The Power of Relationships: Why old-school, trust-based networking still delivers the biggest commercial wins in a digital-first world.
- Sponsorship & Storytelling: How to create authentic, meaningful partnerships by acting as a sales extension for rights holders, not just another agency.
- Ticketing & Fan Experience: The critical importance of the user journey and why simplifying the purchase process is key to engagement.
- The Independent Regulator: Will it scare off investment or create a more sustainable pyramid? An insider’s perspective on the pros and cons.
- Future Growth Areas: Identifying the emerging sectors, from AI to fintech, that will define the next wave of sports partnerships.
Tune in for a masterclass in sports commercial strategy, leadership through adversity, and a look at the forces shaping the future of the beautiful game.
Don't Forget Your Tickets is powered by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg. The podcast was originally named TicketingPodcast.com
Chapters
1. Ian Dutton of Sporting Group International on Sponsorships, American Investment & Football's Future (00:00:00)
2. Framing The Big Question (00:00:02)
3. Host Welcome And New Co-Host (00:00:10)
4. Guest Intro And Career Focus (00:00:23)
5. Early Sparks And Path Into Sport (00:01:47)
6. Climbing At Birmingham City (00:04:59)
7. Relationship-First Leadership (00:06:47)
8. Culture Shift Under New Owners (00:06:59)
9. Why American Investors Buy Clubs (00:08:25)
10. Independent Regulator Pros And Cons (00:10:58)
11. What SGI Does And Where It Operates (00:12:37)
12. A Sponsorship Win: World Cup Of Darts (00:14:49)
13. Ticket Resale Cap: Who Wins, Who Loses (00:17:01)
14. Fixing The Fan Ticket Journey (00:18:00)
15. Next Five Years: Emerging Sectors (00:19:07)
16. Closing And Listener Follow-Up (00:20:13)
67 episodes
