Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 461053302 series 3556092
Content provided by Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Nobody wants to think outside the box anymore, and it is so boring!
While creators and solopreneurs have incorporated video, AI, newsletters, partnerships and more to diversify their product offerings and growth strategy, executives in B2B continue cowering behind old growth tactics.
While these execs complain about diminishing returns from SEO, social and paid channels, brave and curious brands are empowering their marketing teams to experiment. They welcome community-forward tactics with qualitative impact measurements.
They understand that exponential growth often comes from the intangible, so confining their creative and critical thinkers the same old linear marketing activities will only achieve the predictable.
According to Semafor’s business reporter, Liz Hoffman, “A world that’s more fractured, risky, and dynamic affords the opportunity to zig where others zag.”
Time to learn some new dance moves.
Resources:
Subscribe to our newsletter: https://www.dontsaycontent.com/
Created in partnership with Share Your Genius: https://www.shareyourgenius.com/
85 episodes
