HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Just like Content Marketing, growing an audience (organically) takes consistent investment and patience. How much time depends on your resources, strategy and - perhaps most importantly - how broad of a community you're trying to build. Plus a whole bunch of other questions and factors within those areas. We've learned a lot while building Don't Say Content with Share Your Genius, so today we're going to share all the things we tried, what really happens, and how we view audience-building strategy after 2 years of building our own.
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