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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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We talked about it way back in season 1. Today, what we’re interested in is: What personal brand currently does for individuals, particularly in a world where there's waning trust among institutions and executives?
Personal branding is reputation. As tech moves faster, channels change more rapidly, you have to harness your reputation. Yes, even if you’re B2B. Actually, ESPECIALLY if you’re B2B.
You have a personal brand, regardless if you’re activating it through social channels. Even if you don’t want to be an “influencer”, this episode is for you.
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Created in partnership with Share Your Genius: https://www.shareyourgenius.com/
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