Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 473225977 series 3556092
Content provided by Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
B2B buyers used to be wowed by a sleek product demo and a well-placed buzzword. Now? They’re rolling their eyes at your AI-powered, next-gen whatever.
The reality: your buyers have changed. They’re more diverse, more skeptical, and they don’t care about your shiny tech unless it actually solves a problem. They grew up with software, they expect it to just work, and they see through the fluff. So why are so many marketers still selling like it’s 2015?
In this episode, Devin and Margaret get into what’s actually shifting—generational shifts, demographic changes, the great wealth transfer—and why this is the biggest opportunity since SEO became a thing. If you want to keep up (or at least not get left behind), it’s time to rethink your playbook.
Resources:
Subscribe to our newsletter: https://www.dontsaycontent.com/ Created in partnership with Share Your Genius: https://www.shareyourgenius.com/
85 episodes
