In this episode, Gary from Upton Bass gets personal and reflective as he walks us through the foundation of the company—from the original vision inspired by Good to Great, to the values that continue to shape how Upton Bass builds instruments and relationships.

He unpacks the deeper meaning behind Upton’s mission "to be the leader in designing and building American double basses and products known for their tone, quality, and ingenuity," and shares the thought process behind a clever acronym: DOUBLE BASS, which defines Upton’s core values—Dedicated, Original, Unique, Bold, Listen, Excellence, Build, American, Service, Smarter.

This is more than a talk about instruments. It's a conversation about creativity, bold thinking, customer connection, and what it means to build not just basses, but a legacy of music and trust.

🎙 Topics include:

• The early influence of Good to Great
• The origin of Upton’s mission and values
• Behind-the-scenes insights on design, innovation, and service
• Reflections on what it means to build American-made instruments for players around the world

If you've ever wanted to know who we are and why we do what we do—this episode is for you.

🔗 Learn more at uptonbass.com