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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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In a world full of uncertainty, we love to cling to control and systems. Dr Margaret Heffernan thinks that if we embrace uncertainty in the way artists and creatives do, we might find solid ground to walk towards the future. Dr Heffernan joins Emmet Oliver to discuss.
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