What does it take to turn a mission-driven idea into a market-ready product—without overwhelming your audience or your business? In this episode, we sit down with Kate Roski, an environmental entrepreneur and green tech advisor, who breaks down how simplifying strategy and messaging is the secret to startup success.

Kate shares her eclectic journey from Wall Street to Kraft Foods to launching her own tech company, and ultimately diving deep into environmental impact ventures. Whether she’s busting myths with humor, guiding early-stage founders, or helping scientists explain their work like they’re talking to a 10-year-old, Kate brings wisdom, wit, and clarity to everything she touches.

If you’ve ever struggled to articulate your idea or overcomplicate your product, this episode is a must-listen.

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