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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Gwen Lafage is VP Brand & Content at Sinch and also the host of the Tech Marketing Podchat.
On this episode we talk about:
- What is the difference between brand and demand?
- What defines a really great brand?
- How can you measure brand against revenue growth?
- When should a company hire in-house marketers and when is an agency a good idea?
Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross, HockeyStack & Riverside.fm.
40 episodes
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