In this episode we're joined by Ian Leslie, chief marketing officer of Industry West. We discuss taking advantage of the opportunities that are presented to you rather than being dogmatic about the marketing channels one focuses on, as well as not skimping on your partners.

Industry West is a modern furniture e-commerce company with stores in New York City and Florida. With more than 10 years of experience in integrated marketing communications, Ian has built highly effective campaigns within both the retail and higher education verticals, including work for the U.S. Navy. Ian’s focus is on creating data-driven campaigns across multiple channels that empower people to evangelize on a brand’s behalf, while allowing the brand to measure campaign effectiveness on a cost-per-acquisition basis.