Apple shocked the world of Paid Ads when they announced the rollout of ATT- App Tracking Transparency. The new initiative allows all iOS users to opt out of app tracking, which will severely limit the data these apps can collect. The implication is that paid ads, and especially Facebook ads, which thrive on the ability to serve users with hyper-targeted ads, will have severely reduced efficacy without the same ability to target potential customers.

To get to the bottom of what's happening, what advertisers can expect, and what eCom store owners can do to prepare, I called upon Facebook Ad expert and Uppercase Co-Founder & CEO, Casey Brown. In this jam-packed episode we talk about what we know and make some predictions as well. Enjoy!