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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In today’s replay, we are revisiting one of our most loved episodes on how to find a good keyword and giving it a 2025 refresh. We are breaking down how to choose keywords that match how your audience actually talks, balance high and low search volume, and use natural language so both search engines and AI tools truly understand your content. Whether you are newer to SEO or ready to clean up your strategy, this is a keyword crash course you will want to come back to again and again.
Episode Show Notes: https://duocollective.com/blog/how-to-choose-seo-keywords
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