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The integration of Generative AI (GenAI) is a transformative moment for enterprises, demanding decisive leadership and a strategic, rather than reactive, approach. This briefing outlines the critical need for a well-defined GenAI strategy and a collaborative leadership ecosystem to achieve "absolute success," which is defined as generating tangible and sustainable business value aligned with strategic goals. While various C-suite roles—CIO, CTO, CDO, and the emerging CAIO—offer unique strengths, no single leader is sufficient. Success hinges on a deliberate decision framework that considers strategic objectives, data maturity, organizational culture, and risk tolerance, coupled with robust governance structures like an AI Steering Committee and an AI Center of Excellence (CoE).

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