Over the course of Olga Moshinsky Woltman’s career she’s led multi-channel fundraising campaigns for some of the nation's most well known non-profits. Today, she's an industry thought leader, content creator, and Founder & Principle of LemonSkies a digital agency which helps organizations execute fundraising campaigns, provides them with marketing and communications solutions, and is an overall problem solver with the goal of helping great non-profits and businesses "shine brighter". Olga also hosts the new live stream "People of Substance" which highlights interesting and insightful fundraisers working in the sector (Dan was honored to be a recent guest on the show, we'll link to that episode in the show notes).

After their conversation on "People of Substance" Dan was excited to invite Olga onto the program to share her wisdom about the most important trends in digital fundraising / marketing and her own experience as a non-profit content creator and influencer.

Topics Discussed Include:

- Olga's path into fundraising (Mini-Spoiler: She's our first guest whose path crossed through the CIA...)

- Her opinion on the differences between fundraising and marketing

- The benefits of "unsiloed" coordination between the two

- How to facilitate collaboration internally at non-profits and externally amongst the vendors that serve them

- Olga's take on the most important trends in digital fundraising today

- Her journey into content creation and what led to Olga starting "People of Substance"

- Advice for fellow fundraisers about the benefits of thought leadership and why showing your personal side should be a pillar of your content

Plus, much more in this fantastic discussion which was filled with a ton of substance itself. Digital fundraisers and marketers will benefit from hearing tactical tips from one of the industry's most respected digital talents and aspiring thought leaders will receive first-hand advice on how to start a content journey of their own.

If you get value from Dan's chat with Olga, please pay it forward by subscribing to and rating / reviewing the Dynamic Non-Profits Podcast. It really does help other fundraisers discover the show and helps advance our mission to provide value to the non-profit sector and advocate for an unsiloed approach to fundraising.

Show Notes:

https://www.linkedin.com/in/olgawoltman/

https://www.lemon-skies.com/

https://www.linkedin.com/video/event/urn:li:ugcPost:6910227168824320000/