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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Why Discounts Alone Won't Save Your Black Friday (And What Actually Closes Sales) | Supplement Marketing Strategies
E-Commerce Growth For Supplement Brands | Direct-to-Consumer Marketing Strategies
Manage episode 519675862 series 2925187
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This episode is essential for supplement marketers looking to optimize their supplement marketing efforts and achieve maximum e-commerce growth this holiday season.
In this final Black Friday episode, discover how to amplify the two emotional forces that actually close sales when buyers are comparison shopping across dozens of tabs.
- Learn the three layers of desire (functional, social, emotional)
- Why hope must be grounded in logic to work
- How to use contrast and specificity to intensify wanting
- And the exact page structure that speaks to high-desire buyers, skeptics, and everyone in between.
Black Friday isn't won by the biggest discounts, it's won by brands that make people feel the gap between where they are and where they want to be, then give them believable hope that change is possible.
If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com
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