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Data is the New Gold - with Mike Pruchnicki

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Manage episode 395038793 series 3528915
Content provided by Sam Kellett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam Kellett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of E-Commerce Speaks, we talk with Mike Pruchnicki, former Performance Marketing Lead at The Razor Group, and previously, Head of Paid Social at eObuwie (now called Modivo). Our discussion ranges from the challenges of managing numerous ad accounts for numerous storefronts, through how Mike helped to scale monthly spend from five to seven figures.

We also discuss:

  • The importance of cleaning up your data
  • CAPI and the iOS14 update
  • Advice for e-commerce retailers today
  continue reading

7 episodes

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iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on September 26, 2024 07:13 (9M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 395038793 series 3528915
Content provided by Sam Kellett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sam Kellett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of E-Commerce Speaks, we talk with Mike Pruchnicki, former Performance Marketing Lead at The Razor Group, and previously, Head of Paid Social at eObuwie (now called Modivo). Our discussion ranges from the challenges of managing numerous ad accounts for numerous storefronts, through how Mike helped to scale monthly spend from five to seven figures.

We also discuss:

  • The importance of cleaning up your data
  • CAPI and the iOS14 update
  • Advice for e-commerce retailers today
  continue reading

7 episodes

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