This episode's featured track is POCKET PR ESSENTIALS - your audio playbook for mastering PR, content and digital communications for your business, and personal brand.

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In this episode, Trevor Young dives into the essential challenge for businesses today: standing out in a noisy, digital-first marketplace.

From battling social media algorithms to overspending on ads that don’t cut through, Trevor explains why building and nurturing your own audience is the key to lasting PR and brand impact.

Key Highlights:

• Why relying solely on paid ads isn’t sustainable anymore
• The power of growing and owning your audience for long-term results
• Becoming your own media network -no more renting someone else’s platform
• The importance of a holistic, ongoing strategy (not just quick campaigns!)
• Humanising your brand: moving beyond faceless business communication
• Engaging clients, influencers, and partners for real resonance

Tune in for practical insights to help you build real connections, communicate with purpose, and stay top-of-mind in your industry.

The lesson for today? Start growing an audience you can connect with - and do it as a human, not a logo.

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ABOUT EARN THE RIGHT:

EARN THE RIGHT is an audio channel for reputation-based authority building, and turning credibility into real-world recognition and opportunity.

Hosted by Trevor Young, it’s for credible founders, experts, and solo practitioners who’ve earned their stripes and are ready to amplify their voice with integrity.

Across four distinct (but interrelated) tracks -

• Crank The 3rd
• Pocket PR Essentials
• In The Arena
• From The Trenches

— you’ll get the ideas, stories, and strategies that help you cut through the noise and build lasting authority.

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