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Why Legacy OMS Fails and What Real Orchestration Looks Like with Pipe 17
Manage episode 483729680 series 3376229
What You’ll Learn:
- Why legacy OMS architectures struggle in modern fulfillment
- How orchestration is different from integration—and why it matters
- The real reason Amazon can keep its delivery promises
- Why EDI still dominates $33T in global trade—and what to do about it
- What composability looks like in warehousing vs. commerce
- How AI is shifting the scale-up model for logistics operations
- The strategic gap between system connectivity and execution logictech.
Highlights:
- [00:03:48] – What’s broken in traditional OMS architecture
- [00:06:10] – The orchestration gap and delivery promises
- [00:08:11] – Why logistics hasn’t adopted composability
- [00:13:46] – $33T and the enduring power of EDI
- [00:20:34] – AI-native ops and the future of lean scale
- [00:23:30] – What Pippen reveals about agent-based orchestration
Quotes:
- [00:05:10]: “Legacy order management systems are applications sitting on top of a database… they demand to be the system of record.” – Kelly
- [00:06:57]: “The true game changer is when you combine with the iPaaS… I know what an order actually means. It's not just a translation. That changes so much of your business.” – Ninaad
- [00:09:52]: “The fundamental problem: consumers are buying on more and more channels.” – Mo
- [00:21:22]: “Building a $10 million ARR business with just a few people is now possible with AI.” – Ninaad
About the Guests:
Mo Afshar is the Co-Founder and CEO of Pipe17, a logistics orchestration platform that helps brands and 3PLs connect and automate fulfillment workflows. LinkedIn
Kelly Goetsch is the COO of Pipe17 and formerly Chief Strategy Officer at commercetools and Co-Founder of the MACH Alliance. LinkedIn
Those interested in learning more about Pipe17 or seeing a demo can visit this link https://pipe17.com
Subscribe and Keep Learning!
If you’re a logistics leader looking to scale sustainably, don’t miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.
Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube
105 episodes
Manage episode 483729680 series 3376229
What You’ll Learn:
- Why legacy OMS architectures struggle in modern fulfillment
- How orchestration is different from integration—and why it matters
- The real reason Amazon can keep its delivery promises
- Why EDI still dominates $33T in global trade—and what to do about it
- What composability looks like in warehousing vs. commerce
- How AI is shifting the scale-up model for logistics operations
- The strategic gap between system connectivity and execution logictech.
Highlights:
- [00:03:48] – What’s broken in traditional OMS architecture
- [00:06:10] – The orchestration gap and delivery promises
- [00:08:11] – Why logistics hasn’t adopted composability
- [00:13:46] – $33T and the enduring power of EDI
- [00:20:34] – AI-native ops and the future of lean scale
- [00:23:30] – What Pippen reveals about agent-based orchestration
Quotes:
- [00:05:10]: “Legacy order management systems are applications sitting on top of a database… they demand to be the system of record.” – Kelly
- [00:06:57]: “The true game changer is when you combine with the iPaaS… I know what an order actually means. It's not just a translation. That changes so much of your business.” – Ninaad
- [00:09:52]: “The fundamental problem: consumers are buying on more and more channels.” – Mo
- [00:21:22]: “Building a $10 million ARR business with just a few people is now possible with AI.” – Ninaad
About the Guests:
Mo Afshar is the Co-Founder and CEO of Pipe17, a logistics orchestration platform that helps brands and 3PLs connect and automate fulfillment workflows. LinkedIn
Kelly Goetsch is the COO of Pipe17 and formerly Chief Strategy Officer at commercetools and Co-Founder of the MACH Alliance. LinkedIn
Those interested in learning more about Pipe17 or seeing a demo can visit this link https://pipe17.com
Subscribe and Keep Learning!
If you’re a logistics leader looking to scale sustainably, don’t miss out! Subscribe for more expert strategies on tackling modern supply chain challenges.
Be sure to follow and tag the eCom Logistics Podcast on LinkedIn and YouTube
105 episodes
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