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Content provided by Julie Spear. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Spear or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
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Introducing the ENDCAP Awards with Chris Perry of firstmovr - Episode 375
Manage episode 461118753 series 2937652
Content provided by Julie Spear. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Spear or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplaces Services, and Jordan Ripley, Director of Retail Operations.
Joining us today is none other than Chris Perry of firstmovr — a frequent guest and the industry’s go-to “CPG whisperer.”
Chris is here to introduce The ENDCAPS, his innovative new industry award that debuted just a few months ago. We’ll explore key insights from the recently announced grocery category winners and get a sneak peek at what’s ahead as other categories and brands compete for ENDCAP supremacy this year.
Don’t miss this exciting conversation—tune in now!
KEY TAKEAWAYS
In this episode, Julie, Jordan, and Chris discuss:
Importance of a detailed rubric for shopper-centric content.
Consistency, storytelling, and clarity in visual content to engage shoppers.
Digital shelves require ongoing updates and feedback-driven enhancements.
Targeting content appropriately, maintaining relevance, and engaging storytelling.
Emphasis on mobile-friendly content length and visibility.
Creative mobile hero images maximizing product appeal.
Comparison of platform restrictions, with Amazon being more restrictive than Target and Walmart.
Avoiding overlays that obscure important content through regular audits.
End Cap Awards
Introduction to the End Cap awards for excellence in digital merchandising.
Methodology and objective assessment by industry judges.
Focus on U.S. markets initially, with potential international expansion.
Shopper centricity, mobile optimization, and sales growth incrementality as key factors.
Future improvements include accessibility, ADA compliance, and retailer-specific tailoring.
Complexity of ROI, focusing on leading metrics and actions instead of just lagging metrics.
Examples of inclusive marketing approaches like razor brands attracting new and maintaining existing customers.
Enhancing PDPs with User-Generated Content to boost customer confidence.
Legal considerations and innovative uses of influencer content and statistical endorsements.
Storytelling and Incrementality: Effective PDPs answering essential consumer questions and utilizing cross-selling strategies.
Highlighting marketing occasions such as Super Bowl or back-to-school for sales driving.
100 episodes
Share
Manage episode 461118753 series 2937652
Content provided by Julie Spear. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Spear or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplaces Services, and Jordan Ripley, Director of Retail Operations.
Joining us today is none other than Chris Perry of firstmovr — a frequent guest and the industry’s go-to “CPG whisperer.”
Chris is here to introduce The ENDCAPS, his innovative new industry award that debuted just a few months ago. We’ll explore key insights from the recently announced grocery category winners and get a sneak peek at what’s ahead as other categories and brands compete for ENDCAP supremacy this year.
Don’t miss this exciting conversation—tune in now!
KEY TAKEAWAYS
In this episode, Julie, Jordan, and Chris discuss:
Importance of a detailed rubric for shopper-centric content.
Consistency, storytelling, and clarity in visual content to engage shoppers.
Digital shelves require ongoing updates and feedback-driven enhancements.
Targeting content appropriately, maintaining relevance, and engaging storytelling.
Emphasis on mobile-friendly content length and visibility.
Creative mobile hero images maximizing product appeal.
Comparison of platform restrictions, with Amazon being more restrictive than Target and Walmart.
Avoiding overlays that obscure important content through regular audits.
End Cap Awards
Introduction to the End Cap awards for excellence in digital merchandising.
Methodology and objective assessment by industry judges.
Focus on U.S. markets initially, with potential international expansion.
Shopper centricity, mobile optimization, and sales growth incrementality as key factors.
Future improvements include accessibility, ADA compliance, and retailer-specific tailoring.
Complexity of ROI, focusing on leading metrics and actions instead of just lagging metrics.
Examples of inclusive marketing approaches like razor brands attracting new and maintaining existing customers.
Enhancing PDPs with User-Generated Content to boost customer confidence.
Legal considerations and innovative uses of influencer content and statistical endorsements.
Storytelling and Incrementality: Effective PDPs answering essential consumer questions and utilizing cross-selling strategies.
Highlighting marketing occasions such as Super Bowl or back-to-school for sales driving.
100 episodes
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Similar to Ecommerce Braintrust
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
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…
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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Leading Up is a top-ranking leadership podcast to help you work, lead, and live differently. In Season 7, we’ll shine a light on storytelling, and how it can help aspiring leaders communicate better. Alan Todd, VP of Leadership Development at Udemy, sits down with some of the most thoughtful and exciting leaders, practitioners, and thinkers. Together, we’ll help you unlock your potential and become an even better leader. New episodes drop every Wednesday, so be sure to follow the podcast to ...
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A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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