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Brand Building on Amazon | Live at unBoxed with Jeff Cohen - Episode 364
Manage episode 446178017 series 1754722
Content provided by Julie Spear. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Spear or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Director of Retail Operations, Jordan Ripley.
We're coming to you live from unBoxed in Austin, Texas, with a very special guest: Jeff Cohen, Amazon's Ads Tech Evangelist who will be sharing insights into the latest developments in the Amazon ads ecosystem.
This episode will bring you insightful updates on brand-building strategies, innovative AI tools, and powerful measurement metrics designed to elevate your e-commerce game.
Make sure you tune in to find out more!
KEY TAKEAWAYS
In this episode, Jordan and Jeff discuss:
Jeff shares his journey to becoming an Amazon ad tech evangelist.
His passion for educating the community on Amazon ads and scaling brands.
The importance of retail readiness before scaling advertising efforts.
Advertisement as the kerosene that makes the brand's fire grow bigger.
AI-Powered Creative Solutions
Enhancing creative capabilities through Amazon’s new tools.
Integration with Canva for streamlined creative development.
The concept and benefits of managed campaigns for new product launches.
Aligning inventory with advertising strategies to overcome the cold start problem.
Utilizing Amazon DSP’s new user experience for planning and execution.
The role of Performance Plus in simplifying the campaign setup.
Importance of triangulating signals to achieve desired outcomes.
Advanced Targeting Methods: Amazon’s strength with signal-rich targeting across various properties.
Impact of upper funnel investments on down-funnel activity.
Key targeting techniques for driving new-to-brand sales and subscriber growth.
Enhanced Measurement Tools: Long-term sales metrics for 12-month impact analysis.
Conversion path reporting to track multi-touchpoints.
Amazon’s Multi-Touch Attribution Model using scientific methodologies.
The Democratization of Branding Tools: Making advanced advertising tools accessible to SMBs.
Simplifying complex processes to allow broader brand participation.
162 episodes
Share
Manage episode 446178017 series 1754722
Content provided by Julie Spear. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Spear or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Welcome to another episode of The Ecommerce Braintrust podcast hosted by Acadia’s Director of Retail Operations, Jordan Ripley.
We're coming to you live from unBoxed in Austin, Texas, with a very special guest: Jeff Cohen, Amazon's Ads Tech Evangelist who will be sharing insights into the latest developments in the Amazon ads ecosystem.
This episode will bring you insightful updates on brand-building strategies, innovative AI tools, and powerful measurement metrics designed to elevate your e-commerce game.
Make sure you tune in to find out more!
KEY TAKEAWAYS
In this episode, Jordan and Jeff discuss:
Jeff shares his journey to becoming an Amazon ad tech evangelist.
His passion for educating the community on Amazon ads and scaling brands.
The importance of retail readiness before scaling advertising efforts.
Advertisement as the kerosene that makes the brand's fire grow bigger.
AI-Powered Creative Solutions
Enhancing creative capabilities through Amazon’s new tools.
Integration with Canva for streamlined creative development.
The concept and benefits of managed campaigns for new product launches.
Aligning inventory with advertising strategies to overcome the cold start problem.
Utilizing Amazon DSP’s new user experience for planning and execution.
The role of Performance Plus in simplifying the campaign setup.
Importance of triangulating signals to achieve desired outcomes.
Advanced Targeting Methods: Amazon’s strength with signal-rich targeting across various properties.
Impact of upper funnel investments on down-funnel activity.
Key targeting techniques for driving new-to-brand sales and subscriber growth.
Enhanced Measurement Tools: Long-term sales metrics for 12-month impact analysis.
Conversion path reporting to track multi-touchpoints.
Amazon’s Multi-Touch Attribution Model using scientific methodologies.
The Democratization of Branding Tools: Making advanced advertising tools accessible to SMBs.
Simplifying complex processes to allow broader brand participation.
162 episodes
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Similar to Ecommerce Braintrust
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
The Craig Groeschel Leadership Podcast offers personal, practical coaching lessons that take the mystery out of leadership. In each episode of the Craig Groeschel Leadership Podcast, Craig brings you empowering insights and easy-to-understand takeaways you can use to lead yourself and lead your team. You’ll learn effective ways to grow as a leader, optimize your time, develop your team, and structure your organization.
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