How I Built A 480-Episode Business Podcast — Claus Lauter | How The Show Became A Full-time Business, Why Most Podcasts Fade, What Makes Podcast Growth Slow, How The Show Makes Money, How Listeners Can Help The Show Grow, What 2025 Taught Me (#452) Ecommerce Coffee Break – The Ecom Marketing & Sales podcast

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How I Built a 480-Episode Business Podcast — Claus Lauter | How The Show Became A Full-time Business, Why Most Podcasts Fade, What Makes Podcast Growth Slow, How The Show Makes Money, How Listeners Can Help The Show Grow, What 2025 Taught Me (#452)

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

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In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, dives into his journey of building the show.
He gives a recap of 2025, shares lessons learned from growing a slow social channel, and explains how the podcast evolved from a side project into a full-time, monetized business.
He also highlights the growing impact of AI on online shopping and ecommerce for both customers and suppliers.

Topics discussed in this episode:

Why the 2025 goal of 100 episodes is happening.
AI's huge impact is on online shopping.
How the podcast started four and a half years ago.
What the host learns from all interview guests.
Why only 10% of global podcasts are active.
Why most podcasts stop after episode seven.
What "pod fade" means for new podcasters.

Links & Resources

Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://x.com/ecomcoffeebreak
Instagram: https://www.instagram.com/ecommercecoffeebreak/
Get access to more free resources by visiting the show notes at https://tinyurl.com/5hcc6uv4

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Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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486 episodes

#Business #Marketing #Digital Marketing #Entrepreneurship #Shopify #Sidehustle #Entrepreneur #Claus Lauter #Amazon #Online Business #Ecommerce #E-Commerce #Dropship

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