How To Find (And Fix) The Real Reasons Your Store Isn’t Converting — Matthew Stafford | Why Conversions Matter More Than Traffic, Why Clarity Beats Persuasion, Why Theme Mistakes Hurt Your Sales, Which Checkout Tweaks Increase Your Sales (#407) Ecommerce Coffee Break – The Ecom Marketing & Sales podcast

Over 20 million podcasts, powered by

Artwork

How To Find (And Fix) The Real Reasons Your Store Isn’t Converting — Matthew Stafford | Why Conversions Matter More Than Traffic, Why Clarity Beats Persuasion, Why Theme Mistakes Hurt Your Sales, Which Checkout Tweaks Increase Your Sales (#407)

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

15 subscribers

published 6M ago

Share

MP3•Episode home

Content provided by Claus Lauter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Claus Lauter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode, we dive into why 98% of online store visitors don’t buy and how to fix it.
Our guest, Matthew Stafford, is a veteran e-commerce expert and managing partner at Build Growth Scale.
He shares simple strategies to boost conversions, build trust, and grow your store.
Topics discussed in this episode:

Why fixing conversions matters more than more traffic.
What theme mistakes silently hurt your sales.
Why clarity beats persuasion in e-commerce.
How filters and menus boost category conversions.
What checkout tweaks lift sales fast.
How one post-purchase question reveals issues.
Why AI boosts teams, not replaces them.
How customer language improves descriptions.
What a $60M growth story teaches about scaling.
Why now is the best time to start e-commerce.

Links & Resources

Website: https://buildgrowscale.com/book-a-call
LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom
X/Twitter: https://x.com/BuildGrowScale
Instagram: https://www.instagram.com/build.grow.scale

Get access to more free resources by visiting the show notes at
https://tinyurl.com/367rhzxy

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/

Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

… continue reading

486 episodes

#Business #Marketing #Digital Marketing #Entrepreneurship #Shopify #Sidehustle #Entrepreneur #Claus Lauter #Amazon #Online Business #Ecommerce #E-Commerce #Dropship

All episodes

×

Top Podcasts

Artwork

1
The Bill Simmons Podcast

The Ringer

113k

1k

6h ago6h ago

Weekly+

HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.

… continue reading

Artwork

1
PTI

ESPN, Tony Kornheiser, Michael Wilbon

105k

200

2d ago2d ago

Weekly+

Tony Kornheiser and Michael Wilbon face off in the nation's capital on the day's hottest topics.

… continue reading

Artwork

1
The Herd with Colin Cowherd

iHeartPodcasts and The Volume

4k

11k

13h ago13h ago

Daily+

The Herd with Colin Cowherd is a thought-provoking, opinionated, and topic-driven journey through the top sports stories of the day.

… continue reading

Artwork

1
Planet Money

NPR

191k

355

3d ago3d ago

Weekly+

Wanna see a trick? Give us any topic and we can tie it back to the economy. At Planet Money, we explore the forces that shape our lives and bring you along for the ride. Don't just understand the economy – understand the world. Wanna go deeper? Subscribe to Planet Money+ and get sponsor-free episodes of Planet Money, The Indicator, and Planet Money Summer School. Plus access to bonus content. It's a new way to support the show you love. Learn more at plus.npr.org/planetmoney

… continue reading

Artwork

1
Comedy of the Week

BBC Radio 4

165k

51

3d ago3d ago

Weekly

Brighten your week with the latest BBC Radio 4 comedy.

… continue reading

Artwork

1
The Bugle

The Bugle

124k

677

6d ago6d ago

Weekly

It's the trans-global satiricast that leaves no hot potato unbuttered. Andy Zaltzman breaks down the news with comedians from across the world including Alice Fraser, Hari Kondabolu, Chris Addison, John Oliver, Nish Kumar, Tiff Stevenson and Helen Zaltzman. Go to TheBuglePodcast.com to become a premium subscriber and get exclusive shows. Follow us on YouTube. Hosted on Acast. See acast.com/privacy for more information.

… continue reading

Artwork

1
How Did This Get Made?

Earwolf and Paul Scheer, June Diane Raphael, Jason Mantzoukas

200k

314

1h ago1h ago

Weekly+

The award-winning comedy podcast that celebrates bad movies. Comedians and actors Paul Scheer (The League), June Diane Raphael (Grace and Frankie), and Jason Mantzoukas (Big Mouth) break down the very best of the worst films ever made—we’re talkin’ blockbuster flops, cheesy 80s action movies, Lifetime thrillers, obscure cult classics, and if we’re honest… most Nic Cage and Jason Statham movies. Plus, sometimes they’re even joined by hilarious guests like Seth Rogen, Conan O’Brien, Amy Schume ...

… continue reading

Artwork

1
Slate Culture

Slate Podcasts

160k

3k

1d ago1d ago

Daily

Get the Culture Gabfest and all of Slate's culture coverage here.

… continue reading

Artwork

1
TED Talks Daily

TED

1354k

2k

1d ago1d ago

Daily

Want TED Talks on the go? Everyday, this feed brings you our latest talks in audio format. Hear thought-provoking ideas on every subject imaginable – from Artificial Intelligence to Zoology, and everything in between – given by the world's leading thinkers and doers. This collection of talks, given at TED and TEDx conferences around the globe, is also available in video format. Hosted on Acast. See acast.com/privacy for more information.

… continue reading

Artwork

1
NBC Nightly News with Tom Llamas

NBC News

1211k

749

22h ago22h ago

Daily

Listen to "NBC Nightly News," providing reports and analysis of the day's most newsworthy national and international events. This audio podcast, updated each evening, brings you the day's show in its entirety. For more from "Nightly News", visit NBCNightlyNews.com.

… continue reading

Artwork

1
CBS News Roundup

CBS News

1141k

2k

31m ago31m ago

Daily

The CBS News team wraps up the major headlines you need to know every day on the CBS News Roundup podcast. On weekday mornings, Steve Kathan delivers the “World News Roundup” and every evening you can catch up on all the day's news with Jennifer Keiper on the “World News Roundup: Late Edition”. Then, every weekend the CBS News team in Washington goes deep into the major stories on “Weekend Roundup'' hosted by Allison Keyes. Each episode features a “Kaleidoscope” segment that takes on social ...

… continue reading

Artwork

1
Daily Boost - Motivation and Coaching

Scott Smith - Motivation and Coaching

382k

1k

7h ago7h ago

Daily

Start your day with practical philosophy that actually works. In under 10 minutes, Scott Smith cuts through the noise with straight talk about navigating life's messy middle—where personal and professional challenges collide. No hype. No fluff. Just 20 years of hard-won wisdom, Stoic principles, and real stories from someone who's been there. Monday through Friday, learn to think clearly, act wisely, and build a life that's actually yours.

… continue reading

Artwork

1
Radiolab

WNYC Studios

294k

628

2d ago2d ago

Weekly

Radiolab is on a curiosity bender. We ask deep questions and use investigative journalism to get the answers. A given episode might whirl you through science, legal history, and into the home of someone halfway across the world. The show is known for innovative sound design, smashing information into music. It is hosted by Lulu Miller and Latif Nasser.

… continue reading

Artwork

1
Science Friday

Science Friday and WNYC Studios

188k

1k

1d ago1d ago

Daily

Covering the outer reaches of space to the tiniest microbes in our bodies, Science Friday is the source for entertaining and educational stories about science, technology, and other cool stuff.

… continue reading

Artwork

1
This American Life

This American Life

364k

14

3d ago3d ago

Monthly

Each week we choose a theme. Then anything can happen. This American Life is true stories that unfold like little movies for radio. Personal stories with funny moments, big feelings, and surprising plot twists. Newsy stories that try to capture what it’s like to be alive right now. It’s the most popular weekly podcast in the world, and winner of the first ever Pulitzer Prize for a radio show or podcast. Hosted by Ira Glass and produced in collaboration with WBEZ Chicago.

… continue reading

Artwork

1
Snap Judgment

Snap Judgment and PRX

320k

501

6d ago6d ago

Weekly

Snap Judgment mixes real stories with killer beats to produce cinematic, dramatic radio. Snap’s raw, musical brand of storytelling dares listeners to see the world through the eyes of another. It's storytelling... with a BEAT.

… continue reading

Artwork

1
Criminal

Vox Media Podcast Network

259k

357

5d ago5d ago

Weekly

Criminal is the first of its kind. A show about people who’ve done wrong, been wronged, or gotten caught somewhere in the middle. Hosted by Phoebe Judge. Named a Best Podcast of 2023 by the New York Times. Part of the Vox Media Podcast Network.

… continue reading

Artwork

1
Sword and Scale

Sword and Scale

60k

266

1d ago1d ago

Monthly+

Sword and Scale is a weekly true crime podcast covering the dark underworld of crime and the criminal justice system’s response to it. The first episode launched January 1st, 2014 and feature stories of murder, abduction, rape, and even more bizarre forms of crime. It’s the purest form of true-crime where the raw uncensored audio tells the story. Everything from 911 calls to court testimony, interviews with victims and sometimes with perpetrators give listeners a 360 degree look at the seedy ...

… continue reading

Artwork

1
In The Dark

The New Yorker

53k

70

8d ago1w ago

Monthly

In the Dark, hosted by Madeleine Baran, is an award-winning investigative-journalism podcast that started in 2016. Its first season looked at the mysterious abduction of Jacob Wetterling in rural Minnesota and the lack of accountability that sheriffs face when they fail to solve cases. Season 2 examined the case of Curtis Flowers, who was tried six times for the same crime. In 2020, In the Dark released a special report on the coronavirus pandemic in the Mississippi Delta. In 2023, In the Da ...

… continue reading

Help/FAQ | Advertise with Us

Arts|Business|Comedy|Economics|Entertainment|News|Politics|Religion

Science|Soccer|Sports|Storytelling|Technology|True Crime

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright

Listen to this show while you explore