In this episode, we dive into how AI is accelerating the shift in user-generated content for advertising.
Donatas Smailys, Co-founder and CEO of Billo, shares why social algorithms now demand high-volume content, his view on using AI as a scaling tool for real human creators (not for generating fake humans), and the crucial role of authenticity and variety in winning on platforms like Meta and TikTok.
He also discusses the future of trust and AI characters in the content landscape.

Topics discussed in this episode:

• Why social algorithms now demand high-volume content daily.
• What makes a successful brand-creator relationship: emotion and performance data.
• Why Meta's Andromeda algorithm now wins with variety and volume of creatives.
• Why fake faces and AI-generated UGC are viewed as short-term gains with risk of backlash.
• How Billo uses AI to instantly generate the next creative from existing real human content.
• Why the future will require clear differentiation between real and AI content.

Links & Resources

Website: https://billo.app
LinkedIn: https://www.linkedin.com/in/smailys/

Get access to more free resources by visiting the show notes at https://tinyurl.com/y2zubc9w

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