In this episode, we explore why a Shopify ecosystem-first approach is key for e-commerce growth.

Anton Ekström, an entrepreneur and expert at Iggy Agency, explains why merchants should see Shopify as a powerful operating system, not just a simple store builder.

He also shares tips on how to choose the right theme, avoid app clutter, and leverage Shopify for both B2B and DTC brands.
Topics discussed in this episode:

• Why Shopify is now an operating system for commerce.
• How merchants should focus on sales, not code complexity.
• What to look for in a Shopify theme to avoid app clutter.
• Why a paid theme can be cheaper than a free one.
• How working within the ecosystem speeds up projects.
• What makes a Shopify theme mobile-friendly.
• How to build a successful B2B store on Shopify.
• Why you should talk to a Shopify partner early.
• What an agency's typical onboarding process looks like.
• How AI and Shopify Sidekick can help merchants.
  

Links & Resources

Website: https://iggy.agency/
LinkedIn: https://www.linkedin.com/in/anton-ekstrom/

Get access to more free resources by visiting the show notes at https://tinyurl.com/ypx7996f

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