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From Model to Menswear Founder

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Manage episode 479069660 series 1201619
Content provided by Practical Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Practical Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Weston Jon Bouchér is a California-based menswear brand and the name of its founder. He launched the company in 2019 after a decade as a full-time apparel and lifestyle model.
He initially sought a white-label supplier with like-minded quality standards. Unsuccessful, he opted instead for “cut-and-sew manufacturing.” The result is a network of global manufacturers, all producing apparel to Jon’s designs and specifications, and sold entirely from his Shopify site.
He joins host Eric Bandholz in this episode, addressing the brand’s launch, production challenges, marketing tactics, and more.
For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/from-model-to-menswear-founder
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

  continue reading

532 episodes

Artwork
iconShare
 
Manage episode 479069660 series 1201619
Content provided by Practical Ecommerce. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Practical Ecommerce or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Weston Jon Bouchér is a California-based menswear brand and the name of its founder. He launched the company in 2019 after a decade as a full-time apparel and lifestyle model.
He initially sought a white-label supplier with like-minded quality standards. Unsuccessful, he opted instead for “cut-and-sew manufacturing.” The result is a network of global manufacturers, all producing apparel to Jon’s designs and specifications, and sold entirely from his Shopify site.
He joins host Eric Bandholz in this episode, addressing the brand’s launch, production challenges, marketing tactics, and more.
For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/from-model-to-menswear-founder
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
******
The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. https://www.practicalecommerce.com

  continue reading

532 episodes

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