Ray Reddy is a two-time mobile commerce entrepreneur, a Google veteran, and, now, the head of Shopify POS, the company's in-store platform. He says the future of retail is location-agnostic, where shoppers can easily move from online to brick-and-mortar without losing account details, order history, and shipping info.
That, he says, is the path of Shopify POS.
In this episode, he addresses Shopify's physical-store penetration, the needs of modern shoppers, backend complexities, and more.
For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/shopify-pos-exec-on-future-of-retail
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
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