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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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In this episode, we break down a simple and effective Black Friday Cyber Monday (BFCM) Meta ads strategy that helps brands scale spend from $50/day to $1,000/day while keeping ROAS strong.
We cover the exact campaign setup, budget scaling plan, creative testing process, and retargeting structure that e-commerce brands can use to win during Q4.
What you’ll learn:
• How to safely scale Meta ads from $250/day to $1,000/day during Black Friday
• The best campaign structure: one campaign, one ad set, one broad audience
• Why an early access sale helps you capture buyers before BFCM
• How to test 10–20 creatives to find winning ads fast
• A simple retargeting strategy using DPA + DABA ads
• Why warming your audience early leads to cheaper conversions on Black Friday
Subscribe for more Meta ads tips, e-commerce growth strategies, and BFCM playbooks.
Visit us at www.lionmediads.com for more strategies and DTC growth ideas.
#dtcmarketing #metaads #bfcm #BFCM Meta ads
2 episodes
