In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Andrew Salzman, global market development and growth strategist with over 20 years of experience and a proven international track record of leading change and developing markets for top companies, worldwide.

Andrew Salzman is one of the most insightful experts who provides companies seeking transitional or transformational growth with the market and customer-based insights to ensure product-market fit and aligned cross-functional execution. He specializes in market development strategy, strategic planning frameworks, marketing and sales planning, messaging and brand architectures, product portfolio and direction, channel strategies, go-to-market planning, sales enablement, product marketing, and lead generation.

An expert with lots of experiences to share, Andrew Salzman worked with innovative technologies including AI, Cloud, IoT, Big Data, Mobile, & Social Media across industries like enterprise hardware - software - infrastructure, cybersecurity, healthcare, financial services, cleantech, storage and networking, social media, talent management, and consumer tech software/hardware. Now it’s time to sit for one of the greatest marketing lessons.

The best takeaways:

• Points of view on the digital landscape - 01.25
• Challenges technology changed - 02.52
• Product market fit vs. channel market fit - 04.53
• Principles of starting a digital business - 18.35
• Lessons of success - 21.35
• States of company development - 25.28
• AI and Machine learning - 34.55

Podcast Notes: Andrew Salzman: There is an unbelievable range of new opportunities

All episode articles: Growth Interviews

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