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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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In this week’s episode of Growth Interviews, we invite you to join our podcast conversation with Dan Olsen, product management consultant and trainer at Olsen Solutions, helping executives build great products and strong product teams. He is also the author of the bestseller The Lean Product Playbook, published by Wiley.
Dan is a Stanford MBA with a strong technical background and deep expertise in product management, UX design, analytics, marketing, and Lean Startup. He has led product management for multiple companies and enjoys driving product vision, product roadmap and product definition.
His clients include Facebook, Box, Microsoft, Amazon, Walmart, Sam's Club, HP, YouSendIt (now Hightail), One Medical, Medallia and Financial Engines.
The best takeaways:
- Product management is exploding - 00:30
- The trio of retention, conversion and acquisition - 02:51
- RFM and the “equation of a business” - 04:21
- Customer segmentation and cohorts - 06:19
- Is the data-driven trend going to stop? - 10:00
- The growth mindset - 12:34
Podcast Notes: Dan Olsen podcast: Retention first, conversion second
All episode articles: Growth Interviews
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