Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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An independent content-focused strategy consultant, and avowed information sciences obsessive, Jeffrey works at the crossroads of product development, user experience and information sciences.
Main topics:
- Why CVO is an upgrade of CRO
- Improving UX with a pinpoint focus on behavioral cohorts with the help of Reveal
- Automation, customization and personalization tactics: a successful mix of user flow "recipes"
All episodes: eCommerce Growth Show
Episode notes: Progressive Personalization: Getting Strategic with CVO
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