n today’s episode, host Aaron Alpeter sits down with Neil Twa, founder and CEO of Voltage Holdings and host of the High Voltage Business Builders Podcast. With nearly two decades spent building, scaling, and successfully exiting Amazon FBA businesses, Neil Twa brings a wealth of knowledge right to the intersection of Amazon’s powerful infrastructure and entrepreneurial ambition. You’ll hear how Amazon—and the entire ecommerce landscape—has evolved, why Amazon is still one of the smartest platforms for incubating new brands, and why the future belongs to those who can think “direct to machine” in an agentic AI world. Neil Twa shares his playbook for finding high-potential products, building moats around your brand, and scaling up to exit, including real stories from his own portfolio.